Using Facebook Ads To Establish Product-Market Fit
Presented by Logan Herzog, Co-Founder of Sidekicks

This presentation will be over video conference

Takeaways:

1. Understand the basic components of A/B testing.

2. Learn how to apply those learnings to gain insight into your audience and potential product changes/positioning.

3. Learn about key benchmarks ad performance.

4. Understand how to apply the generated data in a launch strategy

Logan is a Co-Founder of Sidekicks, a boutique consultancy that helps early-stage startups use Facebook and Instagram to establish product/market fit, baseline marketing metrics, and run their product launch campaigns. In addition to tech startups, Logan has worked with a variety of businesses in the Guitar and music tech industry.

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