Designing Your Go-To-Market Strategy
This is an interactive workshop to develop a marketing plan for your emerging product or service. Sales & marketing professional Ron Shulkin will guide participants through exercises designed to help refine your product or service’s purpose, define your breakthroughs, identify strategic growth opportunities, and enable the market to appreciate its value.
Ron Shulkin has a great history leading the successful marketing and sales efforts of marketing automation platforms. Dedicated to staying abreast of emerging digital marketing technologies, he helps teams translate their product technology features into solutions to business problems and roll out new software offerings to their markets. Ron brings credibility to the table via his frequent publications, constantly learning from and nurturing relationships with senior industry marketing executives. To fuel sales efforts, Ron guides new product Go-To-Market Strategies, Lead Generation Programs and architects major tactical content pillar assets. He takes great pride delivering actionable guidance for framing how new technologies address problems buyers are trying to solve. Ron applies his experiences helping others bring their offerings to market.
Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.